iP.1 evaluates Skaraborg Day live with Analys-SMS
Skaraborg Day used SMS to gather expectations, receive audience questions in real time and evaluate the event immediately afterwards.
In January 2017, more than 300 decision-makers from Skaraborg’s fifteen municipalities gathered at Vara Concert Hall to discuss issues affecting the future. The Skaraborg Association of Local Authorities hosted the event, and Next Skövde organised the day.
Before, during and after the event
Before the event, an Analys-SMS survey was sent to everyone invited to map participants’ expectations. The response rate was 70 per cent.
During the day, participants could send questions to the speakers in real time via a virtual SMS number. This provided an easy route to dialogue, even with a large audience.
Immediately after the event, another Analys-SMS survey was sent to gather views for future meetings.
It was the first time we had tried this technology. iP.1 was on site with professional support but did not need to intervene — everything worked very smoothly throughout, and we received evaluations of the survey results immediately. It was an effective and successful meeting, so we will certainly work this way again in the future. It feels good to be at the forefront.
— Carl Henrik Ohlsson, Chair of Next Skövde
The combination of a preliminary survey, live questions and follow-up gave the organisers feedback throughout the event.