Smart campaign calendar
Plan sent and upcoming mailings, find inspiration in seasonal events and see forecasts for effective send times.
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One Channel
SMS marketing. One complete view.
Plan and track SMS marketing for offers, loyalty programmes and recurring campaigns. One Channel brings SMS, email, audiences, content and results together.
- 3 channelsin one workflow
- 1 calendarfor your campaign plan
- Complete controlfrom idea to results
Features
Tools for effective SMS marketing.
From the first idea and audience to scheduling, delivery and measurable results.
SMS campaigns
Create personalised bulk mailings, choose your audience and schedule delivery in one connected workflow.
Email and letters
Complement SMS with email or physical letters when your audience or message calls for another channel.
AI-assisted content
Get copy suggestions for SMS and email and create a foundation for responsive email templates from your visual identity.
Audiences and segments
Import contacts, organise recipients and select the right segment for each campaign.
Trackable short links
Save characters in SMS messages and see which links generate interest directly in the campaign overview.
Mobile landing pages
Build campaign pages for offers, bookings and other clear next steps on the recipient’s phone.
Results and analytics
Track opens, clicks and conversions to understand what works and improve your next mailing.
Product workflow
Plan at a glance. Work in detail.
Switch between the campaign calendar, history and a guided campaign workflow.
How it works
From audience to insight in three steps.
- 1
Choose your audience
Import contacts or select a relevant segment for the campaign goal.
- 2
Build the campaign
Choose a channel, create the content and add a short link or landing page.
- 3
Plan and learn
Schedule delivery and use the results to improve your next mailing.
Use cases
When several steps need to become one campaign.
Offers and launches
Coordinate SMS and email when a new offer needs to reach the right customer segment.
Member communications
Plan updates, reminders and campaigns for members or donors.
Seasonal campaigns
Use the campaign calendar to prepare messages for relevant shopping and awareness dates.
Re-engagement
Create relevant journeys for customers who have not purchased or been active for some time.
Customer experiences
Why businesses choose iP.1.
“SMS is a very important tool for increasing order frequency and sales. We are very pleased with our partnership with iP.1.”
“From the very start, iP.1 has responded quickly, delivered on its promises and done everything possible to make us feel secure as a customer.”
Best practice
Five habits behind better campaigns.
A practical checklist for relevant communication, clear workflows and more useful data.
- 01
Set a clear campaign goal
Decide what action the recipient should take before choosing a channel, audience and content.
- 02
Segment with purpose
Focus on relevance and consent. A smaller, receptive segment is often better than a broad list.
- 03
Give each channel a different job
Use SMS for immediate attention, then add email or letters when you need more space.
- 04
Test the entire journey
Check personalisation, short links, the landing page and opt-out process before scheduling the campaign.
- 05
Learn from the results
Compare opens, clicks and conversions with the campaign goal and apply the insights to your next mailing.
Frequently asked questions
Good to know about One Channel.
What is SMS marketing?
SMS marketing uses relevant, consent-based messages for offers, launches, reminders and customer conversations. One Channel brings audiences, content, scheduling and results together in one workflow.
Is One Channel suitable for small businesses?
Yes. Small businesses can start with a simple audience and SMS campaign, then add email, landing pages and more advanced reporting as their needs grow.
Which channels can I use in One Channel?
One Channel supports campaigns by SMS, email and letter. Choose the channel based on your audience, message and available contact details.
Can campaigns be scheduled in advance?
Yes. Campaigns can be planned and scheduled, and the campaign calendar shows upcoming and completed activity in one view.
How do the AI features help?
The AI tools can suggest copy for SMS and email and create a foundation for email templates based on your website’s content and visual identity.
Can I measure links in SMS messages?
Yes. Trackable short links save characters and let you monitor clicks in the campaign results.
How do I measure SMS marketing results?
Track deliveries and clicks from short links and compare the results with your campaign goal. Combine this with conversion data from the landing page or your own business system.
Ready to get started?