iP.1 streamlines customer surveys for 700 driving schools
STR automates student surveys, reminders and Customer Satisfaction Index measurements through an SMS solution integrated into its business system.
Analys-SMS is integrated into the business system of the Swedish National Association of Driving Schools, STR. The solution is used for student surveys during ongoing training and for Customer Satisfaction Index measurements.
Previously, surveys and reminders were handled manually. With continuous, automated SMS messages, more students have the opportunity to provide feedback, and STR can monitor quality on an ongoing basis.
Continuous follow-up instead of manual messages
SMS is an easy way to measure quality and significantly less expensive than traditional methods. We used to conduct surveys manually from time to time; now we have continuous follow-up in which all participants have the opportunity to respond. We consistently receive high quality ratings, but also plenty of ideas for continued development.
— Håkan Björklund, CEO of STR
The integrated solution reduces the manual work involved in sending surveys and reminders. At the same time, it gives the organisation a broader basis for its continued quality improvement work.
About STR
The Swedish National Association of Driving Schools, STR, is an industry organisation for Swedish driving schools. It brings together training providers of different sizes that offer professional driver training.
Learn more about how SMS can be integrated into an existing system.