SMS marketing helps Your Look…for Less increase sales
Your Look…for Less uses SMS marketing from iP.1 to drive web store traffic, increase order frequency and strengthen customer relationships.
The international mail-order company Your Look…for Less established itself in Sweden in 2012. The company offers a wide range of women’s fashion at reasonable prices.
When launching in Sweden, one of the challenges was driving traffic to the web store. After analysing different marketing channels, the company chose to test SMS marketing through iP.1 to reach and engage its customers.
SMS as a recurring marketing channel
Your Look…for Less uses SMS campaigns to communicate with its customer base and build closer relationships with its customers. The channel has become a recurring part of its marketing in several markets.
We have worked with iP.1 in the Swedish market since 2014, and in Italy we ran our first SMS campaign in 2018. Every year, we send a number of SMS campaigns to our customers. SMS is a very important tool for us to increase order frequency and sales. We are very satisfied with our collaboration with iP.1. They have a high level of expertise in the field, and both their recommendations and quality of service are excellent.
— Ulrike Gode, Senior Manager, and Sonja Paulus, Marketing Manager, Sieh An!
About Your Look…for Less
Your Look…for Less is a brand within Sieh An!, which in turn is part of the Otto Group. The group is headquartered in Hamburg and conducts retail and retail-related business internationally.
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